In today’s business world, it can be difficult to create, implement and track digital ad campaigns that will help in the development of your organization. For instance, you are running an ad campaign regarding a festival using PPC advertisements. For this, you can track the outcome and progress of the campaign using the tools like Google Ads and Google Analytics. These tools will offer insights into the campaign and allow you to review the strategies you need.

However, when you need to track leads and retain customers you will need phone tracking software. In this article let’s know about such software and its benefits.

What Is A Call Tracking System?

What is call tracking? Based on the name, you already have an idea of what a phone call tracking system is. In a nutshell, this is software that records the data about the incoming calls and the conversation between the attendees and the caller. Check out the services of a phone call tracker in the following list.

  • UTM parameters and device type
  • Landing page
  • Marketing medium
  • Phone call recording
  • The geographical location of the caller
  • The numbers that called your business
  • The origin of the calls.

Using this information, and other things you can compare the traffic generated by each call and you can revise your strategies as required.

Uses of call tracking software

How does call tracking software work? There are various uses of phone call tracking software. Businesses must require sharing consumer details with third parties. Let’s find out the uses of this system.

  • Determine the marketing channel: When you are handling a campaign it will be hard to track the calls. So with the software, you can get a list of the marketing channels that are driving the phone calls. With the help of the software, you can view which campaign delivered the calls.
  • Keywords for the phone calls: Call tracking increases the power of your efforts and give an insight into the keywords that are driving the conversation and the calls. Using the visitor level call tracking, the software will assign a number from your phone to reach out to the visitors, allowing you to know how they found you online and the identity of the caller.
  • Improved ROI:when you can get hold of your callers from the campaign it will drive better ROI. You will get to know which campaign is driving the best calls, and you will gain insight into the customer types as well.

Benefits of phone number masking

There are different benefits of call number tracking. Let’s explore the important traits.

  • Better insight into campaign data: It can be difficult to have a better insight into the campaign data, but with a call tracking software you can do this task easily. You will know about the geographical location of the caller, the origin of the phone call, device type, UTM parameters, and so on.
  • Improved customer experience: When a customer called, and you answered them immediately it will be a sign of good customer service. But when a customer called and you were unable o track their calls to talk to them; it will not help out in your business. You need to get hold of your customers and make sure they get the right services from you.


Incoming call tracking software is beneficial not only for ad campaigns but in the day-to-day business too. Make sure to hire the service of a reputed seller to get the best deal for the software.

Contact Us:

Call Tracking Pro

Address: New York, New York, 73034 United States

Phone: 8557792665

Importance of Call Tracking Software